Insight:
When it comes to quality education, exceptional instructors, and state-of-the-art training labs, WCU is the undeniable leader on the West Coast. But did you know WCU is also making its mark in Dallas and Miami? The challenge lies in introducing WCU to new markets while creating a deeply localized connection that not only builds brand awareness but also elevates its reputation.
CLIENT
WCU
SERVICES
Creative Strategy
Concept & Campaign
Content & Storytelling
Videography
Idea:
We connected with 30 successful WCU nursing alumni in Dallas and Miami to share their real-life experiences. From hands-on training to community integration, every aspect of this multi-channel campaign was rooted in inspirational storytelling, highlighting that WCU is not just after enrollments – they are here to educate and empower nurses to strengthen their communities.
Impact:
The localized campaign raised measured awareness of WCU’s additional campuses, programs, and unique approach. By engaging the alumni community, the new creative also fostered positive brand affinity and the When Caring Is Your Calling campaign earned a coveted industry award for Advertising.
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