Insight:
Surf, sand, and ’90s vibes are here to stay. Wahoo’s Fish Taco, a popular QSR franchise with a cult following, felt a need to get back to its roots. After all, the heart and soul of the Wahoo’s story was the reason so many of their customers had been loyal for so many years. With its 30th anniversary approaching, our challenge was to create a campaign that reminded existing customers about their heritage, while also educating a new generation of future fans.
CLIENT
Wahoo’s Fish Taco
SERVICES
Consumer Research
Brand Strategy
Creative Concepting
Social Media Strategy
Video Production
Idea:
Create and promote a mini-documentary film about the 3 brothers that started it all, and in a tribute to the Wahoo’s surf and skate culture and its “locals only” vibe, design a collection of 90’s era custom stickers in collaboration with several well-known surf and skate brands. The stickers were available at all locations, and given to customers in exchange for ordering some of Wahoo’s original classic entrees. The campaign was promoted across multiple channels and also encouraged fans to place their stickers in unexpected places.
Impact:
The documentary was a hit and the guerilla sticker campaign spread like wildfire across Southern California and beyond with a few industry celebrities, including famous skateboarder Tony Hawk, even posting the stickers on their profiles. YOY brand reach increased by 415% on Instagram and 820% on Facebook, and sales and foot traffic saw double digit increases across a large percentage of locations.
415%
Intagram YOY Impressions Increase
820%
Facebook YOY Impressions Increase
3.75%
Increase Facebook Engagement
Let's Get to Work
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