Insight:
Darco Spirits, parent company and makers of Beach Whiskey aimed to expand the Beach Whiskey product line with four new canned cocktails. With their core demographic desiring convenience and novelty, our challenge was to drive sales and recognition off premise and capture the essence of beach life as a tangible expansion of their product line.
CLIENT
Darco Spirits Beach Whiskey
SERVICES
Market Research
Go-to-Market Strategy
Packaging & Physical Assets
Design & Copy Production
Idea:
Invigorate Beach Whiskey’s brand identity and portfolio with the “Summer in a Can” campaign which introduced 4 new flavors, with a playful nod to the summer state of mind. We designed distinctive packaging that stood out on the shelves, featuring vibrant colors that spoke to both the brand’s essence and its customers’ values. To further enhance consumer engagement, we incorporated a flow code on each can, paving the way for a seamless transition from the physical product to a series of digital brand experiences.
Impact:
The narrative of fun, flavor and quality was woven throughout cross channel marketing efforts, leading to a 60% increase in click through rates across multiple activation points. The packaging was clearly more noticeable on shelf leading to noticeable product sales increases, and the campaign and package design was honored with a Silver Addy award.
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