Insight:
Adults like candy too – especially when it comes in a beautifully designed, customized gift box. Sugarfina, a pioneer in beautifully functional retail store design, tasked us with relaunching their brand online with a new ecommerce storefront, indulgent product & lifestyle photography, and a cross channel promotional campaign designed to drive significant year over year holiday sales growth.
CLIENT
Sugarfina
SERVICES
Ecommerce Strategy
Design
Photography
Cross Channel Campaign
Idea:
As part of the new brand launch, we concepted and developed a “Build Your Own Bento Box” feature that allowed for an entirely customizable shopping experience for candy lovers to make holiday gifting easy, and fun. We also worked closely with the client to craft an innovative digital media campaign leveraging influencer content, hyper targeted paid ads, email marketing, and strategic earned media outreach.
Impact:
Our successful cross channel marketing efforts paired with the “Bento Box” campaign and an award winning new ecommerce website led to a 57% increase in YOY ecommerce sales, 116% increase in YOY website traffic, and literally millions of dollars in candy sales.
57%
Increase in YOY Ecommerce Revenue
7
Fully Integrated Marketing Channels Leveraging On and Offline Data and Targeting
116%
Increase in YOY Website Traffic
Let's Get to Work
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