Insight:
When planning a vacation, travelers face an overwhelming number of hotel and online booking options. While Preferred Hotels customers express satisfaction with their experience, they need compelling incentives to become long-term ambassadors for the brand.
CLIENT
Preferred Hotels
SERVICES
Market Research
Brand Positioning Strategy
Brand Identity & Design
Customer Journey Mapping
Creative Strategy
Website UI/UX Design
Idea:
Redefine the identity of Preferred Hotels’ loyalty program, I Prefer, and clearly communicate its value to core audiences. Develop a best-in-class website that highlights the refreshed program identity and fosters loyalty. Amplify engagement with a “Celebrations” marketing campaign, giving customers meaningful reasons to book, visit, and celebrate with Preferred Hotels.
Impact:
The revamped I Prefer loyalty program delivered clear value and incentives, encouraging repeat bookings and fostering brand loyalty. The Celebrations campaign successfully drove traffic and bookings to participating hotels, strengthening customer relationships.
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