Insight:
The candy market is saturated with established brands competing for attention in a fast-paced, visually-driven world. HI-CHEW®’s innovative flavors and expanding portfolio have positioned it as a standout choice among candy lovers, but as the brand seeks to grow its market share, it needed a way to visually differentiate itself and deepen consumer engagement.
CLIENT
HI-CHEW
SERVICES
Creative Strategy
Concept & Campaign Design
Content & Storytelling
Commercial Production
Branded Content
Video Production
Motion Graphics & Animation
Idea:
Develop a campaign that would highlight HI-CHEW®’s large portfolio of true-to-life fruit flavors, while taking their audience on a whiplash-paced, dynamic journey through unique, flavor-inspired worlds. From the whimsical landscapes of Fantasy Mix to the warm, tropical vibes of Tropical Mix, each scene reflects the explosion of flavor that HI-CHEW® lovers will experience with every bite.
Impact:
The Worlds of Flavor campaign delivered a bold, memorable experience that resonated with HI-CHEW® fans across the U.S. Streaming on Hulu, Peacock, and YouTube, and amplified on platforms like TikTok and Snapchat, the campaign reached millions of viewers, increasing brand awareness and solidifying HI-CHEW®’s identity as the candy that’s as fun as it is flavorful. With its evergreen approach, the campaign provides a scalable framework to spotlight HI-CHEW®’s growing product portfolio and drive consumer excitement for years to come.
Let's Get to Work
Fields marked with * are required