Insight:
In an era where hats were either fitted or snapback, Flexfit® was founded on creating cutting edge performance that has now become a staple in comfort technology. After years of success grounded in category innovation, it was time to go back to their roots and remind their current and prospective customers that they weren’t just another hat manufacturer.
CLIENT
Flexfit
SERVICES
Creative Strategy
Video & Production
Commercial Production
Event & Experience Design
Content & Campaign Design
Content & Storytelling
Social Media Content
Design & Copy Production
Idea:
Highlight Flexfit®’s new innovative designs and lifestyle-supporting features through compelling content and storytelling, strategically placed across a wide variety of channels and live events. By taking a B2C approach to a primarily B2B audience, the campaign would showcase how their advanced technologies truly elevated the end consumers’ experience.
Impact:
Their rebirth as a technology company and the ensuing “Fit for the Future” campaign has driven new awareness, strong affinity, and significant business growth for Flexfit®, including a 240% increase in eCommerce sales, a 65% boost in Instagram engagement, and a 405% rise in tradeshow foot traffic.
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