Insight:
Flame Broiler was founded on a straightforward mission: to deliver simple, healthy, high-quality meals at an affordable price—served fast. But over time, market research indicated that the original purpose became diluted, leaving customers unclear about what the brand stood for.
CLIENT
Flame Broiler
SERVICES
Branding
Brand Strategy
Market Research
Creative Concepting
Video Production
Media Strategy
Social Media Strategy
Idea:
We set out to redefine what “healthy” means in today’s fast-casual dining landscape. Our campaign sparked a comprehensive rebrand that repositioned Flame Broiler around its founding values—making healthy, accessible food a reality for everyone. Grounded in consumer research, the refreshed identity modernized the brand, streamlined the messaging, and reintroduced a clear, purpose-driven story centered on simplicity and wellness.
Impact:
Backed by ongoing market research and a performance-led media strategy, the campaign was able to flex with shifting conditions, including the onset of the COVID-19 pandemic. The results: Flame Broiler outperformed key competitors with a 40% sales advantage and sustained month-over-month sales growth—even in uncertain times.
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