Insight:
With nearly 200 locations across Southern California and beyond, Flame Broiler had cultivated a fiercely loyal customer base. A driving force behind that loyalty? Their crave-worthy, signature magic sauce—bold, flavorful, and unforgettable. Customers couldn’t get enough.
CLIENT
Flame Broiler
SERVICES
Creative Concepting
Video Production
Product Branding
Packaging Design
Media Strategy
Social Media Strategy
Idea:
Gigasavvy led the charge in branding and launching Flame Broiler’s bottled Magic Sauce with the “Simply Magic” campaign—a creative platform designed to capture the crave-worthy essence of the brand’s signature sauce. The integrated campaign included in-store POP, a 30-second commercial, and a coordinated social media rollout that included a live cooking demo on Instagram featuring Flame Broiler owners Daniel and Christian Lee.
Impact:
Fans flocked to Flame Broiler locations to get their hands on bottles of the beloved Magic Sauce. Building on that momentum, the brand extended its flavor lineup with a bold move—branding and bottling its signature hot sauces, which officially launched in 2022.
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