Brand Strategy Steeped in Innovation

Idea:

Coast Southwest, a full-service chemical distributor, leads its industry by innovating distribution and ingredient technology. But the brand’s existing identity did not match its forward-thinking culture and innovative spirit, calling for a refresh to help enforce its differentiating factors.

Gigasavvy uncovered the opportunity to not only revolutionize the brand, but to lead the industry with a brand that embraces a sophisticated, cutting edge appearance. The new brand is inspired by the close ways Coast Southwest partners with R&D experts. Their core promise is centered around “ingredients that inspire” – the chemical elements that Coast Southwest brings to its clients, so that companies can formulate the exciting products consumers are looking for. The colorful brand imagery breaks free from the outdated norms of the chemical industry, and is supported by unique activations surrounding key product launches.

Impact:

Coast Southwest’s new commanding brand presence is creating internal brand ambassadors and a lasting competitive edge in the marketplace. Coast Southwest leadership and employees enjoyed a coordinated internal brand launch, which they received with pride and excitement. The new branded elements can now be seen at every touchpoint, from truck wraps to sales presentations and a stunning trade show booth.