Insight:
Enrollments were down and American Career College’s traditional direct response tactics weren’t resonating with prospective students. Appealing to a target audience who wished to create a better life for themselves required an injection of heart and soul into a brand that had already changed so many lives.
CLIENT
American Career College
SERVICES
Consumer Research
Creative Concepting
Video Production
Multi-Channel Marketing Campaign
Other Videos
Idea:
Create a captivating emotional campaign, based on a true story, that would resonate deeply with ACC’s largely female and single mother demographic and inspire action and word of mouth within the tight knit communities their campuses serve.
Impact:
The campaign immediately boosted enrollment inquiries well beyond previous high benchmarks, while strengthening confidence in ACC as the ideal choice to better lives and find careers in a variety of medical fields.
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