A Campaign Based on a True Story

Continuing to appeal to a target audience who wished to create a better life for themselves required another injection of heart and soul into a brand that had already changed so many lives.

Develop an emotional, true-story campaign that resonates with ACC’s core audience—primarily single mothers—and drives action and word of mouth within their close-knit campus communities.

The campaign created noticeable increases in enrollment inquiries and helped to reinforce ACC as the preferred choice in a challenging, highly competitive market.