Finding Purpose in Security

Idea:

Allied Universal, a global security service provider, found itself competing in a commoditized market with very little brand differentiation. But the leaders at Allied Universal were bold enough to stand out from the crowd.

Leading with a research-driven strategy, Gigasavvy strategized to rebuild a branded campaign around the company’s core purpose of keeping customers safe. This fully coordinated brand launch elevated the brand’s awareness and equity around the promise to be “There for youⓇ” – helping businesses, people, and communities to feel safe so that they can thrive.

Impact:

The campaign was distributed across video, print, and digital media, targeted to support sales efforts in key markets. But just as important as the external launch, internal stakeholders were enthusiastic about the new display of their brand.