Seizing a Window of Opportunity

Idea:

3 Day Blinds, a window-coverings provider, had seen continued growth and success over several decades, touting its high-end design, endless options, and attentive customer service. But while the brand dominates its primary markets, the company sought growth in new geographies, where the competition was fragmented and awareness was nonexistent. 3 Day Blinds needed a way to get new customers’ attention, while maintaining its message of quality.

To enter the market, we needed to break through the clutter in a new way. Gigasavvy ran a ad-concept study to test whether humor or emotionally-driven storytelling would better capture homeowners’ imagination. The result was a beautiful story of a family growing over time, whose beautiful home and window coverings served as a backdrop for their major life moments.

Impact:

After launch, the new commercial helped 3 Day Blinds create measurable impact from the start. The marketing team is a well-oiled, metrics-driven machine, so the increase in sales efficiency was easy to see, right away. The ad continues to bring in qualified leads and keep 3 Day Blinds top of mind for homeowners across the country.