Creating a strong brand is essential to your business success, but unfortunately, for many businesses, it’s an afterthought.More than a catchy slogan and a recognizable logo, powerful branding permeates every aspect of your business, differentiating you from competitors, increasing awareness and loyalty, and ultimately, boosting your sales.
In short – the right branding could make or break your business. So, why would you risk trying to do it on your own when you can leverage the power and expertise of a creative branding agency?
What Is a Creative Branding Agency?
More than just a marketing agency, a branding agency offers specialized services related to branding for businesses. They include a team of professionals encompassing all elements of brand strategy and development, including strategists, designers, and content creators.
Businesses rely on branding agencies for a variety of branding services, including building a brand from the ground up, reigniting a stagnant brand, expanding on an existing brand, and repositioning a brand in the market.
The right agency will act as an extension of your in-house team, with just as much passion and drive to see your brand succeed. They’ll work with you to truly understand your purpose, goals, and mission, so they can craft a powerful story around your brand that resonates with your audience.
Benefits of a Branding Agency
If you’re considering partnering with a creative branding agency, here are some ways working with them can help you set your business apart.
Fresh Perspective
Some business owners believe that it’s better to keep branding in house. After all, who else knows a brand better than its own people? While this is true to an extent, it can also serve as an obstacle to properly conveying your brand’s personality, identity, and purpose.
Building a brand from the ground up requires a fresh perspective, without bias, that considers how your idea of your brand is perceived by the audience. A branding agency can connect the dots between what you want your brand to be and how customers will see it.
Proven Expertise
Branding agencies have cross-industry experience and expertise in all things related to branding. They’ve created brands for a variety of industries, and they understand what marketing trends and strategies are most effective to position your brand successfully.
Dedicated Branding Team
A lot of time and effort goes into building an impactful brand from scratch, which is why entire creative agencies are dedicated to these tasks. It takes a team and plenty of resources to cultivate a successful brand – resources you may not be able to spare.
While it may be tempting to keep your branding efforts in house and rely on your own creative people, you’re missing vital pieces of the puzzle. A branding agency not only has the time to dedicate to crafting your brand but the expertise to pull it off.
Access to Resources
Branding agencies employ diverse, cross-sectional teams with specialists across various disciplines, all of which they lend to you when you hire them for branding. Strategists, project managers, marketing specialists, and content creators are all under one roof for impactful campaigns.
If a branding agency needs to enlist the help of other professionals, they have the industry connections to bring in the best. You benefit from a diverse mix of bold and compelling ideas.
Less Trial and Error
Your company’s branding will define your promise, identity, personality, audience, and messaging – both now and in the future. If you do it on your own, it may take some trial and error to get it right. You can lose precious time establishing yourself in the market and attracting customers.
The experienced professionals at a branding agency have done the work and learned what resonates and what doesn’t, so they can deliver a strong brand with fewer missteps and setbacks. Then, you can start reaping the benefits of a powerful brand without lost time and money.
What Services Does a Branding Agency Offer?
Brand Strategy
A creative branding agency can help you get the most out of your brand by developing an effective strategy from the start. This includes:
- Defining the core purpose of your brand and using it to define your messaging
- Conducting market and competitor research to determine how to position your brand in the market
- Strategizing brand marketing to identify marketing opportunities and channels with the best ROI
- Developing brand pillars to lead your brand and its future development
- Establish consistency across all aspects of your business, from creative assets to campaigns
Brand Creation
After developing your strategy, a branding agency can create the distinctive elements of your brand that make it unique. This includes assets like logos, color schemes, and taglines, as well as:
- A powerful brand story that inspires customers while creating an emotional connection with them
- Your distinct brand voice and personality that resonates with customers and helps them recognize your brand
- Your brand guidelines and style guide to document your brand’s colors, typography, logo size, and photography
Brand Campaigns
With the foundation of your brand complete, a branding agency can create campaigns that spread your company’s story to the audience, building recognition and loyalty. This includes:
- Campaign ideation to brainstorm concepts that gain attention and build excitement when you launch your brand
- A marketing plan to outline the strategies and tasks that will increase your brand’s position and cultivate positive perception in the market
- A content marketing strategy to create and distribute valuable and consistent content that connects with customers
- A content development plan to produce and distribute content to reach your brand and business goals
- Metrics and KPIs for brand marketing to ensure that branding efforts are performing and on track to meet your goals
Position Your Business for Success with a Strong Brand
A powerful, polished brand that drives business and boosts your customer loyalty doesn’t happen overnight. If you want to start off strong with your brand, work with a creative branding agency that can fine tune every aspect of your brand to ensure a memorable launch.
Gigasavvy is a creative branding agency that specializes in building authentic consumer and B2B client connections through storytelling. Contact us to talk through how we can help you build stronger relationships with your customers.
