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On the Record

Brand Health

Strategy • 01.17.25

How to Measure and Manage Brand Health

Reading Time 4 minutes
Challenge Category Conventions

Strategy • 12.10.24

Getting Out of Your Own Way: Shake Things Up by Challenging Category Conventions

Reading Time 5 minutes
2025 Marketing Trends

Strategy • 11.13.24

Top 5 Marketing Trends for 2025

Reading Time 5 minutes
Package Design - CPG Packaging

Strategy • 10.16.24

Principles of Package Design: An Inside Look at Some of Agency’s Best CPG Packaging

Reading Time 6 minutes
2025 Planning Big Ideas

Strategy • 10.03.24

Make Room to Revitalize Your Business with Big Ideas in 2025

Reading Time 5 minutes
Nostalgia Marketing

Strategy • 08.09.24

How Even New Brands Can Tap Into Nostalgia Marketing

Reading Time 3 minutes
Internal brand launch

Branding • 07.19.24

How an Internal Brand Launch Can Unlock Your Brand’s Potential

Reading Time 5 minutes
Brand development vs brand management

Branding • 05.22.24

Brand Development vs Brand Management: Understanding What Your Brand Really Needs

Reading Time 6 minutes
AI in Marketing

Marketing • 04.18.24

Shouldn’t This Article Be Writing Itself?

Reading Time 8 minutes
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