Insight:
Following the successful launch of the bottled Magic sauce, fans were hungry for more—eager to bring home their favorite Flame Broiler line of hot sauces to add bold flavor to their own meals.
CLIENT
Flame Broiler
SERVICES
Market Research
Product Package Design
Product Photography
Video Production
Content Development
Campaign Creative
Media Strategy
Idea:
To meet that demand and deepen brand engagement, we turned up the heat—literally. Gigasavvy partnered with Flame Broiler to launch a full line of branded, bottled versions of their iconic hot sauces, allowing fans to “Fuel Your Flame” wherever they were.
The campaign concept served as the creative foundation for bold, eye-catching packaging and a vibrant, stylized campaign that came to life across in-store P.O.P., digital media, and social platforms.
Impact:
The bottled sauce line delivered more than just flavor—it fired up sales. Flame Broiler saw an increase in average ticket prices, driven by in-store sauce purchases. In its first quarter, the Fuel Your Flame campaign lit up performance metrics: videos achieved a 98.5% completion rate, and clicks soared 62% year-over-year. Most impressive? A 14% boost in brand lift, powered by a surge of positive customer sentiment and engagement.
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