Most marketers would agree: a strong brand can be a company’s most important asset. But push those marketers to define the value of their brand and many will struggle.
The truth is it’s hard to quantify exactly what impact a strong brand has on an organization. We can all feel it when a brand is successful. We can all name successful brands. But how do we define that value? Visit Gigasavvy’s Brand Strategy Consulting page to have more depth understanding as to how.
The Feel of a Strong Brand Strategy
When a brand is thoughtfully created and strategically supported, it can be felt throughout the entire organization. Some of the softer, intangible indicators of a strong brand include:
- Internal Culture: Your employees feel good about working at your organization. They are happy, they like coming to work, and they act as your internal fan club.
- Customer Enthusiasm: You’re popular. Customers are seeking you out. Word of mouth is great, and those that know you, love you.
- Market Reception: Even among people you haven’t met yet, you’re popular. The media loves you, your competitors envy you, and investors trust you.
- Business Results: Sales! Sales today, sales tomorrow, and a strong forecast into the future.
But What Is a Brand’s Value, Really?
Actually quantifying the value of a brand is a common challenge. Lucky for us, it’s also a common field of study. We’ve compiled some of the best stats from across the industry that demonstrate the true, quantifiable value of a strong brand strategy.
